The cheering, motivating colorful crowd, full of enthusiasm and energy, the ecstasy of victory, the hurt of loss and the celebrations are all the things that happen in a sports stadium. The world of sport today reflects excitement and glamour. Today’s sport personalities are as famous as any pop star or actor. People are awe struck by their presence and take them as inspiration in their lives. Today athletes play not just with passion but with fashion as well. There are lots of companies and brands that design special sportswear and equipment globally.
Brilliant sportswear from famous athletes:
Due to cut throat competition in sports athletes today try to find sportswear and equipments that are comfortable and in which they can easily move. Moreover, young athletes are totally aware of the personas that sport celebrities have today therefore they yearn for trendy outfits that not just provides them the comfort that they are looking for but also builds an image that one wants to carry everywhere. These companies set the attire styles for any particular sport which is then taken on by the athletes belonging to different sports.In times such as ours when celebrities are distinguished in their social status, taste in fashion and through the brands that they select.
Brands are competing against each other to increase their sale by selecting the most famous sport personality for their showcasing of brand. These celebrities not just wear them on field but also off the field for their promotion. Adidas, Reebok and Puma are very famous sport brand worn by many famous sport celebrities today. Adidas has grown into a big brand with sales apparently somewhere near $8.2 billion and it is still getting bigger. Big sporting events such as Olympics, world cups are an excellent platform for these brands showcase. Andre Agassi, Anna Kournikova, Steffi Graf, Ronaldo, Serena William, Andy Murray are some of the famous names that have worn this brand. Moreover, Adidas sponsors rugby team, basketball teams and football teams. Adidas is the most famous and desired sponsors from the teams.
Nike is also a big market player when it comes to sports brands. Its sale is growing every year and the estimated global sale is somewhere near $135 billion a year. Celebrities such as Roger Federer, Messi, Djokovic, Cristiano Ronaldo wear this brand’s shoes, shorts, specially designed shirts, head bands, jackets, hats, tennis backpack, wristbands. Many athletes love wearing this brand’s shoes, shorts, shirts, expensive and exclusive belts, handbags, sunglasses, neck chains, ear rings, rings, bracelets and socks. All these sport world celebrities wear these brand’s accessories with pride and people associate success with them.
Lacoste is another brand created by the tennis star player Jean René Lacoste who began wearing short sleeved cotton shirts with a turned-over collar for this game and also added his symbol on the shirt which made other brands follow it. Lacoste is now commonly worn by yachting, sailing, and golf athletes. This eventually led to the promotion of brands even during the game. Tennis fans who cheer for this game automatically get inspiration and began wearing their favorite sport celebrity brand.
Affluent people immediately purchase the accessories worn by these athletes in order to look trendy and stylish in their casual wears. Sport wear of golfers include loose fitting pants, long knickers, jackets, caps, gloves, golf backpack.
With the advent of fashion in 21st century, no sport celebrity can give him or herself an excuse from fashion because this is the age of style conscious people in every profession.